How to avoid being the next social media screw-up

social-media-screwups1

Are you stunned by just how many of your peers are messing up their reputations online? It has pretty much happened to some of the biggest corporations in the world; they leave customer grievances online unattended long enough until it’s too late to do anything about it and it blows up in their face. It’s [...]

How to use Twitter Vine: Tips from the Experts

Still struggling to fit Twitter Vine into your marketing strategy?  Here are some tips from the experts and brands that are rocking it! Twitter’s latest video sharing app, Vine, has picked up momentum and is being used by tons of brands – some of which are rocking it, and some of which are failing dismally. [...]

5 Ways to use Facebook Cover Photos for lead generation

cover photo

Are you familiar with the new Facebook Cover Photos rule? With Facebook allowing call-to-actions on the cover photo, as a marketer you simply cannot ignore this opportunity for your business.  Facebook Cover Photos allows you to add call- to – action buttons, website and address information – with a 20% text restriction. Note: The maximum 20% [...]

Google+ Unveils a new design!

logo

Google+ has introduced a new layout; hang out app and tons of other new features in photos. The new design allows you to explore content in a much simpler way and helps improve your online photo experience – to give you fresh, beautiful photos. Highlights of the new features released: One layout across all devices [...]

LinkedIn Today introducers Channels

download (2)

Discover and Share professional news insight on LinkedIn Today’s upgraded introduction of Channels. LinkedIn has been making a number of upgrades, LinkedIn in- status tagging ,video and photo support –  just to name a few. Following these upgrades LinkedIn has introduced Channels. Channels allow you to follow broader topic areas, from over 160 million members, [...]

Facebook adds rating system to Timeline

celebrity-150x150

In an attempt to further improve the Facebook Graph search  product, Facebook has rolled out a new ratings system on sections for Timeline. The sections area now shows users the apps they use with a star rating system that appears next to the listed movies, TV shows, and books. Once rated, developers can track traffic from [...]

Is it possible to market on Facebook Home?

Marketing on Facebook Home

The one thing that was pointed out with the launch of Facebook Home was that users would not be bombarded with ads on their Home screen. As a marketer, this may have been something you wrote off completely because you’ve been served a cold dish of restriction. Well, if there is one true stereotype about marketers, it [...]

Optimising your marketing campaigns for Facebook HOME

download (2)

Facebook has recently shared that on Facebook HOME; engagement with the social network has seen an increase of 25% compared to the standard Facebook mobile application. Engagement meaning your usual: commenting, liking and sharing, and messaging. For marketers, this is great news. Any increase in engagement equals more chances to connect with your fans through [...]

Tips for Brands seeking Graph Search visibility…

multi location

How can Facebook’s Graph search help optimize SEO and boost engagement for a brand or business? Facebook Graph search Optimization Optimizing your Facebook Page Facebook’s Graph search feature provides a new challenge and opportunity for organisations looking to drive business on social media. Optimizing for Facebook Graph Search is not the same as optimizing a webpage for search, [...]

Facebook launches “TRUSTED CONTACTS”

download

After a limited test phase in 2011, Facebook has launched a new feature “TRUSTED CONTACTS” (a digital way of leaving your spare keys with your friend/ neighbor).   This new feature enables users to recover access to their accounts through friends that they trust. Here’s how it works: By navigating to the Security settings dashboard, users select [...]

SIGN-UP FOR OUR WEEKLY STRATEGIC SOCIAL MEDIA TIPS! SUBSCRIBE!